As the Art Director at Mod Divison, an Austin, TX-based truss building & event production company, I played a crucial role in shaping the company's visual and brand identity. My responsibilities included developing the branding for Mod Divison, ranging from logo design to web design, and creating impactful advertising campaigns.
Through my efforts, I ensured that the 100% brandable structures brought a beautiful aesthetic to every event, enhancing the company's reputation for delivering visually stunning and versatile truss solutions.
Mod Division
In designing for Mod Divison, I focused on creating a visual identity that embodied the company's innovative approach to truss building and event production. I crafted a bold, modern logo that conveyed strength and adaptability, key attributes of their structures. For the website, I implemented a clean, user-friendly design that showcased the versatility of their products through high-quality imagery and intuitive navigation.
The color palette I chose—primarily black and white with vibrant accent colors—reflected the sleek, professional nature of their work while allowing the structures themselves to stand out. Throughout all design elements, I maintained a consistent, minimalist aesthetic that aligned with the company's focus on customizable, high-end solutions.
