As the Art Director at Dadalab, an immersive art studio based in Austin, TX, I played a pivotal role in pushing the boundaries of immersive design. At Dadalab, we focused on light and sound installations, blending art with science and technology to create transformative experiences. Leading a connected team of artists, musicians, technologists, and performers, I oversaw website design, graphic design, and experiential design.
Additionally, I managed traditional Art Director tasks such as developing ad campaigns and creating printed assets. My work involved crafting innovative visual narratives and ensuring cohesive, impactful branding across all platforms, solidifying Dadalab's reputation as a leader in immersive art and design.
Dadalab
Overall, my design approach for Dadalab aimed to position the company as a cutting-edge, immersive event production powerhouse. The visual identity I created not only reflects Dadalab's innovative spirit and artistic flair but also helps to differentiate them in the competitive world of experiential events.
By blending elements that evoke technology and creativity, the design captures Dadalab's unique ability to craft unforgettable light and sound installations that push the boundaries of immersive experiences.
