As the Art Director at Dadalab, an immersive art studio based in Austin, TX, I faced the challenge of creating a visual identity that effectively communicated the studio's innovative approach to art and technology while appealing to a diverse audience of artists, technologists, and event organizers.

Design Process and Challenges

Conveying Multidisciplinary Expertise: Dadalab's team includes artists, musicians, technologists, and performers, requiring a visual language that represents this diverse skill set.
Showcasing Immersive Experiences: The brand needed to highlight Dadalab's ability to create transformative, multi-sensory environments using light, projection, sculpture, and spatial sound.
Balancing Artistic Vision with Technological Innovation: The visual identity had to reflect both the artistic creativity and the cutting-edge technology that Dadalab employs.

Website Redesign: I led the redesign of Dadalab's website, creating an intuitive and visually striking platform that showcased their immersive art installations and technological capabilities.
Visual Identity System: I developed a cohesive visual identity that incorporated elements evoking both technology and creativity, reflecting Dadalab's unique position at the intersection of art and tech.
Advertising Campaigns: I crafted targeted ad campaigns that emphasized Dadalab's ability to create unforgettable light and sound installations, positioning them as a leader in experiential events.
Immersive Portfolio Presentation: I designed an innovative way to present Dadalab's portfolio, using interactive and immersive elements to give potential clients a taste of the studio's capabilities.
Brand Storytelling: I developed a narrative around Dadalab's work that highlighted their role in the growing field of immersive art, connecting their projects to larger trends in the art world.

Dadalab