As an in-house Senior Art Director at CoolHealth, I developed the brand’s visual identity and creative direction for various health and wellness campaigns. Leading a creative team, and collaborating with cross-functional departments, I developed innovative design concepts for digital, print, and social media platforms.

CoolHealth, Recens Medical, Inc.

In designing for CoolHealth, I focused on creating a visual identity that reflected the company's innovative approach to medical cooling technology. I developed a clean, modern aesthetic that conveyed professionalism and cutting-edge science. The color palette I chose—predominantly cool blues and whites—not only aligned with the company's focus on cooling technology but also evoked a sense of calm and precision essential in medical environments.

For the website and marketing materials, I implemented a user-friendly design that clearly communicated complex medical information through intuitive infographics and high-quality imagery of their devices. My goal was to position CoolHealth as a leader in medical innovation, emphasizing the precision and control their instruments offer. Throughout all design elements, I maintained a consistent, sleek look that aligned with the company's mission to revolutionize medical cooling technology.